- Develop brand communication which effectively reflects the brand objectives in order to build brand equity.
- Provide brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales.
- Develop Brand strategies based on consumer insights from consumer research and Trackers for Kuwait and International markets in order to improve brand health.
- Review market research to anticipate competition, monitor competitor’s activities and market trends and translate consumer attitudes into new branding directions.
- Coordinate with marketing support department to develop advertising and promotional programs, pricing, positioning, and packaging.
- Monitoring, planning and coordinating product launch.
- Guide creation of product portfolio.
- Evaluate and analyze program results and present recommendations for changes in brand strategy.
- Manage and launch Brand’s NPD/ Brand Initiatives in order to introduce new products that meet the consumer needs and create market differentiation.
- Create and implement annual brand plans and activities in order to meet the short and long term brand objectives.
- Implement price revisions to meet agreed gross margin targets of relevant Stock keeping units.
- Conduct consumer research whenever required based on brand issues and opportunities.
- Regularly analyze all brand trackers in order to identify brand issues and opportunities.
- Regularly analyze all brand trackers in order to identify brand issues and opportunities.
Job Details
| Date Posted: | 2014-03-03 |
| Job Location: | Al Kuwait, Kuwait |
| Job Role: | Marketing/PR |
| Company Industry: | Manufacturing and Production; FMCG; Marketing |
Preferred Candidate
| Career Level: | Mid Career |
| Degree: | Master's degree |
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