Major Responsibilities & Duties:
To develop and implement marketing strategies for vehicle sales, parts and service and promote the brand image of Al Mulla in order to increase market share and sales.
Strategic¨
Develop an integrated marketing strategy to effectively achieve brand promotion objectives and increase market share for Sales, Service and Parts departments in line with their respective business strategies¨
Develop the Marketing department’s budget to support overall business strategy of the Automotive Departments; monitor and report actual spending with break-ups on various activities to Divisional General Manager - Automotive¨
Ensure appropriate research is been carried out and competitor marketing intelligence information is timely sourced to support development of a dynamic and responsive marketing strategy
Operational¨
Lead development of detailed marketing calendar in active coordination with Group Managers and Divisional General Manager - Automotive¨
Coordinate with General Manager Vehicle Sales (GMVS) to plan for new product launches¨
Recommend appropriate media channel (print, television, radio, mobile technology, social networking, etc) to Group Managers based on their targeted audience ¨
Plan new customer relationship reinforcement initiatives, outlining the integration required with marketing programs¨
Review and approve formulations of all marketing promotions, outdoor events, media programs etc.¨
Modify the marketing strategy, plans and programs suitably in response to changing business environment or business strategy¨
Oversee implementation of CRM initiatives approved by Divisional General Manager - Automotive¨
Oversee public relation activities and ensure that Al Mulla creates the desired impact in desired media channels¨
Support development of an interactive Al Mulla automotive website providing web-based marketing information and services to customers on vehicle sales, parts and service solutions¨
Direct preparation of marketing plans and implementation of advertising/ promotional campaigns, marketing promotions, media programs etc.; undertake periodic reviews of marketing, CRM and branding effectiveness for all departments¨
Provide assistance to other Al Mulla departments and divisions as and when required towards specific advertising and promotional activities; coordinate with advertising/ creative agency to support such activities where required¨
Negotiate contracts and maintain good working relationships with vendors/ suppliers for providing requisite services to Al Mulla¨ Perform routine activities in accordance with agreed deadlines and standards and discharge any other task assigned by superiors in a timely and effective manner¨
Assist colleagues and foster an environment of teamwork and collaboration¨
Contribute to the department’s development by providing timely suggestions and feedback¨
Comply with Quality Standards and Health & Safety procedures affecting self and others¨
Perform routine activities in accordance with agreed deadlines and standards and discharge any other task assigned by superiors in a timely and effective manner¨
Assist colleagues and foster an environment of teamwork and collaboration¨
Contribute to the department’s development by providing timely suggestions and feedback.
People Management¨
Supervise functioning of direct reports and exercise administrative control (including authorizing leave applications) over all Marketing personnel in own department¨
Identify training needs and review performance of subordinates on targets assigned; provide feedback and help them develop their skills¨
Job Details
| Date Posted: | 2014-03-11 |
| Job Location: | Al Kuwait, Kuwait |
| Job Role: | Marketing/PR |
| Company Industry: | Automotive |
| Joining Date: | 2012-08-01 |
Preferred Candidate
| Career Level: | Management |
| Degree: | Master's degree |
Apply Now - Jobs in Kuwait - Marketing/PR Jobs in Kuwait - Search All Jobs