Digital Media Buying Manager - M.H. Alshaya Co.

Alshaya one of the world's largest retail brand franchisee is growing at pace and has a multi-million international customer base. This growth requires a team of highly committed CRM digital specialists. Integrating brand offers and customer incentives into a loyalty scheme to drive sales and build customer retention is a primary goal. Delivering world class insight into an ever changing and highly demanding customer will discern the winners of tomorrow's retail market. Alshaya intends to lead in that innovation and is seeking the right talent to be a part of that success.

The Role:

You will manage Alshaya's media buying across all digital platforms (web, mobile, search and social) for the Alshaya Corporate Marketing Team and the Customer Relationship Management Team. You will facilitate campaigns for multiple brands on multiple platforms including, but not limited to, websites, mobile sites, search and social media.

Specifically:
- Facilitating media-driven brand campaigns, working with networks and/or vendors to negotiate the best options, placement, highest value-add, and optimal use of media budgets.- Buying advertising using all known pricing models (CPC, CPM, CPA, etc) employing professional tools to ensure ongoing campaigns have built-in optimization to deliver best in class effectiveness.- Working directly with Google and other search engines (YouTube, Bing, etc) on paid search campaigns and ensure that paid search provides support for specific product launches and also works well with long-term brand building campaigns.- Providing expert analysis and media plans to improve (internal) clients' businesses.- Evaluating the brands' needs and prepares media plan options, analysis and recommendations based on the strategic direction provided.- Implementing, planning and maintaining budget control.


Qualifications & Requirements:
- 3 years' experience managing ad campaigns in an ad agency with significant international media buying for well-known brands.- Expert understanding of all digital platforms and their best practice utilisation for media-driven campaigns- Excellent price negotiator- Strong budget and planning management- Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships- Team player, with the confidence to take the lead and guide other departments when necessary.


M.H. Alshaya Co. is a leading international franchise operator for over 70 of the world's most recognised retail brands including Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, Victoria's Secret, Boots, Pottery Barn and KidZania. The company operates over 2,600 stores across diverse customer sectors: Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings and Leisure & Entertainment.

Alshaya's stores can be found in markets across the Middle East and North Africa, Russia, Turkey and Europe and the company employs more than 40,000 people from over 110 nationalities.

Job Details

Preferred Candidate

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