A Band Manager plans, develops and implements brand strategies and marketing programs by performing the following duties personally or through subordinates:
• Provide branding direction to develop and execute brand marketing programs to build brand awareness and sales promotion.
• Review market research to anticipate competition, monitor competitor’s activities and market trends and translate consumer attitudes into new branding directions.
• Coordinate with marketing team on market requirements and product features.
• Communicate brand strategies to product marketing, marketing communications, sales, and other department.
• Coordinate and align brand strategy with corporate marketing plan.
• Coordinate with marketing department to develop advertising and promotional programs, pricing, positioning, and packaging.
• Assess and develop brand names to differentiate product.
• Monitor planning and coordination of product launch.
• Guide creation of product portfolio.
• Evaluate and analyze program results and presents recommendations for changes in brand strategy.
Job Details
| Date Posted: | 2013-08-12 |
| Job Location: | Al Kuwait, Kuwait |
| Job Role: | Marketing/PR |
| Company Industry: | Automotive |
Preferred Candidate
| Career Level: | Management |
| Gender: | Male |
| Nationality: | United Arab Emirates; Bahrain; Djibouti; Algeria; Egypt; Iraq; Jordan; Comoros; Kuwait; Lebanon; Libya; Morocco; Mauritania; Oman; Palestine; Qatar; Saudi Arabia; Sudan; Somalia; Syria; Tunisia; Yemen |
| Degree: | Bachelor's degree / higher diploma |
Apply Now - Jobs in Kuwait - Marketing/PR Jobs in Kuwait - Search All Jobs