RESPONSIBILITIES
• To develop an Annual plan for trade promotions in Modern Trade (Key Accounts & Coops) and General Trade (GT) taking into account seasonality and other opportunities for increasing consumption demand, in consonance with the business and sales plan.
•To develop an activity schedule calendar of trade promotions for specific channels i.e. Key Accounts, Co-ops, Large Stores, Groceries, Wholesalers, Food Service and Institutional Customers.
•To design and execute trade promotions including one off promotional campaigns in response to specific competitor activity.
•To analyze and evaluate the effectiveness of trade promotion activities / in-store activity to establish cause effect relationships and to refine future trade programs.
•To prescribe norms and standards for stock and trade, range selling, merchandising and visibility and train front line Sales Representatives and Merchandisers to execute these norms.
•Audit outlets and provide feedback for improvement
•Closely liaise with the Category teams, coordinate and drive all necessary and related marketing activities in the local market.
Other General Responsibilities:
Responsible for initiating and driving the following activities:
• Monthly activity Report - covering all categories
• Monthly Sales Report for sales review
• Coordinate and consolidate the monthly sales target of the company.
• Lead and activate Monthly sales review meeting
• Coordinate and organize monthly Sales Forecasting meeting along with Supply Chain team.
• Address near expiry product liquidation issues and initiate necessary action plan for all Categories.
• Plan, activate and drive employee capability enhancement programs focusing on Merchandising and Selling Skills.
• For introduction and implementation of world class systems including ERP.
• To be directly accountable for development of employees reporting under.
• To be responsible for implementing Vision and Values of the Group in respective function.
Job Details
| Date Posted: | 2014-05-13 |
| Job Location: | Kuwait |
| Job Role: | Marketing/PR |
| Company Industry: | Sales; Marketing |
Preferred Candidate
| Career Level: | Management |
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